This name owes its fortune to the creativity of Gianni Versace, born in Reggio Calabria and who moved to Milan in the 1970s to work in the fashion world, designing patterns for other designers. Thanks to the managerial skills of his brother Santo, the label Versace was set up a few years later, a daring, aggressive label that is characterized by the unusual matching of colors and geometric patterns printed on silk. After Gianni’s death in 1997, the company was taken over by his brother and sister, Santo and Donatella.
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