Miuccia Prada, an anti-conformist who was politically active in the 1970s, took over the family company in 1978 that was specialized in bags and leather accessories, and revolutionized everything. Her bags became sought-after pieces and became part of the Milanese landscape. Here unmistakable, minimal-chic style won over the Milanese upper middle classes in the 1980s and 1990s. Her sports range, characterized by the famous “red line” made the label even better known and won over larger shares of the market. However, Prada did not want to be just a reference point for fashion: In 1995, she founded the Fondazione Prada in Milan, an important artistic laboratory and window for contemporary international artists.
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